Hartwell submits plans for £100 million Phoenix Yard regeneration of former ironworks site in Digbeth
Hartwell Plc, the automative and property development company, has submitted its plans to Birmingham City Council for a proposed £100 million regeneration of Phoenix Yard, a landmark mixed-use scheme at the heart of Digbeth.
The plans are to transform an outdated and under-utilised brownfield site which totals 2.8-acre (1.134 hectare) and is beside Coventry Street, Oxford Street, Meriden Street, and Digbeth High Street to deliver a new gateway to Digbeth.
The proposed plans are to provide 260,000 sq ft (24,228 sq m) of media and educational space, commercial floorspace, 240 new homes units, retail, public realm and high-quality landscaping.
The designs have been sensitively developed by award-winning architects Allford Hall Monaghan Morris to honour the Phoenix ironworks site’s industrial heritage.
The plans include sustainability targets across the site such as BREEAM ‘Excellent’, WELL certification, WiredScore Platinum, SmartScore, NABERS and a minimum 10% biodiversity net gain.
Phoenix Yard proposals aim to boost Digbeth’s acknowledged potential as a burgeoning growth area in Birmingham, contributing to its ongoing evolution into a dynamic and creative hub. This development will align with significant projects, such as the BBC’s new multi-million-pound headquarters at Typhoo Wharf and the £1.9 billion masterplan for Smithfield Market.
The anticipated Phoenix Yard project is expected to generate approximately 200 construction jobs and has the capacity to create more than 500 full-time equivalent positions. Also, it is set to attract new residents to offer a substantial economic uplift that will support both social and economic development in the region.
Joanne Churchill, group property manager, Hartwell Plc said: “We are grateful for the positive feedback we’ve received during the public consultation period from the local community, stakeholders, and businesses regarding our proposed plans. We extend our sincere gratitude to everyone for their valuable insights and supportive words. Our vision for Phoenix Yard aims to create a dynamic mixed-use neighbourhood at the heart of Digbeth. By tapping into the potential of this site, our plans are set to significantly enhance the area’s evolution into a thriving and vibrant part of Birmingham, providing an exciting array of new workspace, living and amenity opportunities for the future.”
To view the planning application, please visit Birmingham City Council’s planning portal, planning application number: 2025/02816/PA.
